How to Write Viral LinkedIn Posts in 2025

The LinkedIn Algorithm Has Changed

In 2025, LinkedIn's algorithm prioritizes authentic engagement over vanity metrics. Here's what you need to know:

1. Start with a Hook

Your first line determines whether people will read your post. Start with a question, surprising statistic, or bold statement.

2. Tell a Story

People connect with stories, not sales pitches. Share personal experiences, lessons learned, or behind-the-scenes moments.

3. Add Value

Every post should teach something new, inspire action, or provide insights your audience can use immediately.

4. Use the Right Format

Break up text with bullet points, emojis, and white space. Make your posts scannable.

5. End with a Call-to-Action

Ask a question, encourage comments, or invite people to share their experiences.